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What is event planning?

Based on who you ask this question too, there are multiple answers. While reading this interesting article called "What is Event Planning? Four unique perspectives from event planning experts" by The International Institute Of Event Management, I got this whole different perspective on event planning and what it is. This article it's categorized into four different perspectives and points of view.

It goes like this:

The "Industry definition"- the industry definition is a more objective and monetized point of view, I would have to say. This is what the institute of event management says "Event planning is the process of managing a project such as a meeting, convention, tradeshow, ceremony, (link is external)team building activity, party, or convention. Event planning includes budgeting, establishing timelines, selecting and reserving the event sites, acquiring permits, planning food, coordinating transportation, developing a theme, arranging for activities, selecting speakers and keynotes, arranging for equipment and facilities, managing risk, and developing contingency plans."

Another point of view is that of the US dept of labor, which states, "Event Planning consists of coordinating every detail of meetings and conventions, from the speakers and meeting location to arranging for printed materials and audio-visual equipment. Event planning begins with determining the objective that the sponsoring organization wants to achieve. Planners choose speakers, entertainment, and content and arrange the program to present the organization's information in the most effective way. Meeting planners are responsible for selecting meeting sites, prospective attendees, and how to get them to the meeting."

The last two perspectives are those of the optimistic and the pessimistic. I had never thought about this actually, but everything had an optimistic and a pessimistic point of view.

The optimist sees event planning as something that you will remember for a lifetime, as a memory you will implant in your brain and remember for a long time as a good time amongst family and friends.

The pessimist, on the other hand, sees this as a demanding career choice that must be done and has no pleasure included whatsoever. Reading all this, where do you see yourselves?

Read Also :  How to Start an Event Planning Service


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    Ben Sanders <
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    A pesimistic view on event planning? That's odd, I had never heard of that.

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    Amy Lush
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    I would have to be part of the optimistic side of the event planning definition. I love it and have been doing it professionally for 5 years.

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