Agenda
Agenda
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The event starts after the CTIA Keynotes Room 343
10:50 - 11:00 : Opening Comments and Welcome from The Chair
Josh Rochlin, CEO - Xtify
11:00 -11:30 Tablets - The Fourth Screen is Going Mainstream
Combining portability with powerful computing functionality in a sleek, user-friendly package, tablets have emerged as the fourth screen, heralding a shift to an increasingly multi-device lifestyle that is becoming the norm for many consumers we call “digital omnivores” who engage seamlessly with multiple online touchpoints throughout a day. Even when accessing the same content, each device has very different peak usage times throughout a typical day, highlighting their varying use cases and value propositions to the digitally-connected consumer.
Utilizing insights from comScore’s new tablet audience measurement service, this session will discuss how consumers are using tablets to connect to digital media, how this is influencing their behaviors on other devices and what this means for digital strategies:
- What content are people most likely to consume on their tablet versus their smartphone or computer? With a special focus on entertainment, retail and news content.
- What audience segments are most likely to be connecting via their tablet? Including a look at age, gender, income and more characteristics of today’s tablet owners.
- What is the latest in the ecosystem war as Android-operated tablets and others compete with the iPad to acquire new users?
- How are tablets shifting the digital ecosystem and what does this mean for advertisers, publishers and marketers looking to optimize their cross-platform strategies?
Hans Fredricks, Vice President, Mobile- comScore
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11:30- 12:00: Engaging, Immersive Content in a Multi-touch World
Media companies and brands have been hindered by the previous mediums available, but tablets offer a wide range of options to package images and information in new, creative ways. This session will explore how to make use of these advances in technology to offer consumers and companies a truly interactive and fulfilling experience. Observation, interaction, collaboration and discovery are all possible now through these devices.
Scott Warren, Content Director - Ringier Studios, Inc.
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12:00- 12:30 Presentation: Tablet Video Advertising
With mobile video subscription services dead in the water, advertising is going to play an increasingly important role in making mobile and tablet video profitable. Join us as SNL Kagan shares its latest perspective on the opportunities and challenges facing tablet video advertising. Then learn directly from the front lines as Rhythm NewMedia presents a mobile video advertising success story. Among the issues to be addressed:
- Size of the US mobile advertising marketplace.
- Why advertising is critical for content owners interested in tablet video apps.
- Should you sell your own inventory or use an ad network?
- What metrics are used to determine success?
- The latest on Social TV start ups
Lisa Abramson, Director of Marketing- Rhythm NewMedia
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12:30 - 1:00 Controlling the Mobile Shopping Experience with Tablets
Tablet computers are becoming major influences in a retailer’s mobile Point of Sale (POS) strategy. Their versatility and ease of use are enabling rich mobile retail applications that empower the sales force to engage consumers in an interactive sales process. Standard tablet computers are being transformed into secure mobile POS systems, enabling sales associates to checkout consumers anywhere in the store. Applications such as retailing, clienteling and inventory management enable retailers to perform “consultative” sales by leveraging a retailers’ powerful back-end systems and CRM information on the spot.
David Talach, Vice President, Strategic Partner Development – VeriFone1:00 - 1:30 Extended Break
1:30 - 2:00 Behind the App – The Making of Three Hall of Fame Apps
Session Abstract: Let’s pull back the curtain on three of Bottle Rocket's most successful apps. The Civil War Today, Spin Play, and NPR for iPad have been inducted into the Apple iPad Hall of Fame. Both The Civil War Today and Spin Play were recently recognized by HOW magazine as Merit award winners in the HOW Interactive Design Awards. This session will include a behind the scenes look at the design and development of these three apps and also include a holistic look across all three to find out what makes an app noteworthy.
Calvin Carter, President - Bottle Rocket Apps
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2:00 - 2:45 SuperPanel: Tablets Media and Entertainment
This panel of experts will discuss how tablets are dramatically changing the media and entertainment landscape. From watching full length movies, videos and TV to social network interaction, tablet owners are redefining media and entertainment consumption. We will discuss monetization strategies, enhancing the consumer experience, future services and more.
Taeho Oh, Sr. Director of Mobile - Dolby
Joe Lalley, Vice President for Global Digital Media - MTV Networks
John Gilles, SVP Marketing & Sales, Coincident
Roberto Gluck,Co-Founder and CEO - The Social Radio
Joe Johnston, Senior UX Specialist- Universal MindLed by: Josh Rochlin, CEO - Xtify
2:45- 3:15 Complement Your Publishing Business With Tablet Apps
Publishers who are scrambling to formulate a tablet strategy in the digital era should first look at it as a complementary business instead of as a pure replacement until it reaches the tipping point of revenue generation. The unprecedented rise of tablets has created an exciting new channel for publishers to directly reach readers worldwide with a wealth of compelling content through memorable interactive apps, but this relatively sudden disruption has also opened up a new set of challenges in maintaining sustainable business models. The complexity and costs of entering the tablet space along with the lower acceptable pricing points amongst users has made it difficult for most content providers to claim success so far.
A proper tablet strategy will involve creating an entirely new offering with apps instead of simply replacing existing product lines. This means rethinking your catalog as a collection of individual assets instead of as packaged products to become more flexible. E-Singles, bonus content, and behind the scenes videos are only a few examples of the types of content that fit the tablet space well without cutting into the existing bottom line. The capabilities of the devices themselves and the software platforms that power them allow content providers of all kinds to offer a “print plus” experience that truly engages users and warrants the investment beyond the physical world of printed publications without turning the business upside down.
Ivan Dwyer, Head of Digital Publishing - ACCESSAaron Radin, CEO -Toura
3:15- 3:30 - Break
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3:30 - 4:30 SuperPanel: Tablets in the Enterprise: Increasing Efficiency and Productivity
Tablets are one of the most exciting technologies to hit the enterprise in some time and they are sparking a wave of innovation, especially in terms of mobile apps. We will examine the future technologies and applications that will drive the enterprise market including BYOD (Bring Your Own Device)
Dimitri Volkmann Vice President of Enterprise Product Strategy & Planning - Good TechnologyKen Parmelee, Sen. Dir. Product Management - Antenna Software
Bryan Whitmarsh, Mobility Solution Manager -SAP
Ed King, Vice President of Product Marketing - Vordel
Leila Modarres, Senior Director of Marketing - Keynote DeviceAnywhere
Led By: Dan Cornell, Principal- Denim Group
4:30 - 5:10 The Future of Tablets Discussion- Education and Healthcare
Doug Feldmann, Ph.D., Associate Professor, College of Education and Human Services - Northern Kentucky University David Wetherelt, Director of Mobile Strategies - SoftClouds Sol Rosenberg, VP, Business Development & Content Acquisition- Copia Interactive, LLC
5:00- 5:30 Open for Questions- Close of Conference
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